Notes on
the work.
Thinking on websites, branding, and digital presence for businesses in Guyana.
Who actually owns your website?
You paid for it. That doesn't mean you can get into it. Find out whose name is on the accounts before you need to know.
Read the postYour business email is still a Gmail address, and customers notice
A Gmail address works perfectly well. It just tells a customer something different from one that ends in your own name.
Read the postYour packaging now has to work at thumbnail size
Plenty of people see your product on a phone before they ever see it on a shelf. Does it still read when it's an inch tall?
Read the postBefore you build the app, try doing it by hand
If nobody will use the clumsy manual version, they won't use the polished one either. Find that out before you pay for it.
Read the postYour bio is the only part of your page everyone reads
People won't see every post. Nearly everyone who visits your page will see those few lines at the top.
Read the postWhat's the difference between a domain and hosting?
One is your address. The other is the building. People pay for one and forget they need the other.
Read the postHow long should building a website actually take?
Longer than you want. Shorter than you fear. It depends entirely on how fast you can make decisions.
Read the postDo you need a logo before you start advertising?
You need something consistent. It doesn't have to be perfect. It has to be the same thing twice.
Read the postNobody bookmarks a website. They bookmark whether it worked the first time.
— Michael
Would anyone notice if your brand disappeared tomorrow?
Not your product. Your brand. The feeling, the name, the little things people would actually miss.
Read the post