A Facebook page is not a business address. It’s a rented room.

A Facebook or Instagram page feels like home because it is where the business actually shows up every day. But it is not owned, it is rented, and the landlord can change the terms whenever they want.

An algorithm update can quietly decide fewer people see your posts. A policy change can restrict a feature you depended on. In rare, painful cases, an account gets flagged or disabled and years of posts, reviews, and followers disappear with it, with no one to call.

A website and a domain are the opposite of that. They are owned outright, in your name, answerable to nobody’s feed algorithm.

Live in the rented room. Just do not keep the business’s only address there.