A follower is not a customer yet

A follower count feels like progress, and it's tempting to treat it as one. A follow costs the person nothing, takes a second, and commits them to exactly nothing beyond that second.

A customer is a completely different kind of yes. It costs money, or time, or trust, and it only happens after something has convinced them this business is worth an actual decision, not just a passive tap.

Chasing followers optimises for the cheap yes. Chasing customers requires the content, the offers, and the follow-through that turn a passive audience into people who actually act.

Followers are a waiting room, not a result. The business still has to walk out and ask for the sale.