The website you’re embarrassed by is still better than no website

Every business owner has a version of the website that lives only in their head. It is polished, it is exactly right, and it never quite gets built, because there is always one more thing to fix first.

Meanwhile, the version that actually exists, plain, a little rough, missing a few features, is doing something the perfect one never will: it is live. Someone can find it, read it, and call.

Perfect is a moving target. The competitor you are worried about outshining you almost certainly launched something rougher than what you are sitting on right now.

Publish the plain one. Fix it in public. That is not settling, it is how every good website actually got good.