Nobody reads your About page. They skim it for one sentence.

An About page tends to get written like a short memoir: when the business started, why, what the founder believed, how far things have come. All of it feels important while it is being written. Almost none of it gets read the way it was written.

What actually happens is a scan. A visitor’s eyes move down the page looking for one thing: some signal that this is a real, credible business worth trusting with money or time. A year founded. A number served. A sentence that sounds like a person, not a brochure.

That does not mean the story does not matter. It means the story has to survive being skimmed, not just being written. If the one sentence someone catches in three seconds does not do any work, the other four hundred words underneath it rarely get the chance to.

Write the memoir if it helps you think. Then find the one sentence in it, and make sure that is the one anyone actually sees.