The best digital products fix one thing, not everything

Every planning meeting for a new app eventually reaches the same moment: someone adds one more feature, because while they're building it, why not also solve that other problem too.

This instinct feels efficient and quietly ruins products. A tool that tries to fix everything ends up doing five things adequately instead of one thing completely, and users can feel the difference immediately, even if they can't explain it.

The products people actually adopt and keep using are usually narrow on purpose. They do one specific job so well that using anything else feels like a downgrade.

Pick the one problem that matters most. Solve it completely. Everything else can be its own project, later, once the first one has actually earned its place.