The domain you didn't buy is doing business right now

Every business has a domain it meant to register and didn't get around to. It felt optional, a nice-to-have, something to sort out once things settled down.

While it sits unregistered, it isn't sitting empty. Someone else can buy it, park it, redirect it to a competitor, or simply hold it until you're forced to pay far more than the original price to get it back.

The name you're not using is still doing something. It's just not doing it for you.

This is one of the cheapest insurance policies a business can buy. Register it before someone else decides your name is worth owning.