All work
Digital platform/workforce.gy/Founder

Workforce Guyana.

A clear, credible digital home for people and opportunities in Guyana.

Visit workforce.gy

The thinking

The thinking behind
Workforce Guyana.

The brief

Skilled tradespeople across Guyana (electricians, masons, landscapers, developers) had no shared, credible place to be found online, and workforce.gy needed to earn that trust from the first visit, not just list names.

The direction

Make trust visible before the first phone call. The site pairs a simple "what service do you need" search with verified professional profiles and real project photos, and puts WhatsApp one tap away so browsing turns into a conversation fast.

The approach

We built the directory structure, professional profiles, and service search from the ground up, then paired it with editorial content, guides like "Show your work, not just your services," that coaches professionals on presenting themselves credibly rather than leaving that to word of mouth alone.

Where it landed

A working two-sided marketplace: professionals across dozens of service categories, from tile setters to software developers, can be found, checked out, and messaged directly, with the platform itself teaching them how to build trust online.

Keep looking

Another good
place to start.